GRM

 

Square Loans GRM emails

 
 
 

Using audience insights and personas developed by the User Research team, I created a new Square Loans offer invite series for eligible business owners. This project provided vital information into seller behavior. 

 

With a positive conversion rate of +1.69% (stat sig), this series was adopted as the winning creative, and has served as the foundation for more experiments to improve Square Loans performance.

 
 
 
 
 

Email 1

For eligible business owners who have never accepted a loan from Square.

PERFORMANCE

  • Open rate: 50.74%

  • Engagement: 4.49%

  • Loan conversion: 0.56% (+1.13%)

 
 
 
 
 
 

Email 2

For eligible business owners who have never accepted a loan from Square.

PERFORMANCE

  • Open rate: 51%

  • Engagement: 5.05%

  • Loan conversion: 0.61% (+10%, stat sig)

 
 
 
 
 
 

Email 1a

For eligible business owners who are in the middle of repaying a loan from Square, and have qualified for another.

PERFORMANCE

  • Open rate: 72%

  • Engagement: 61.5%

  • Loan conversion: 39.5% (+3.7%)

 
 
 
 
 
 

Email 1B

For eligible business owners who have completed a loan from Square, and have qualified for another.

PERFORMANCE

  • Open rate: 64%

  • Engagement: 30%

  • Loan conversion: 13.35%