GTM
Square Loans globalization
As the lead writer for Square Loans, I was responsible for each expansion into a new market. This work included launch emails and landing page copy for Square Funding in Quebec.
I also authored and maintained the Square Loans writing guide for all locales (U.S., Australia, Canada, U.K., Japan).
BUSINESS RESULTS
Exceeded conversion goal of 2.54%, achieving an actual conversion rate of 2.86%.
Surpassed gross profit target of $4.71 million, achieving $4.76 million.
Outperformed annual planning goals by 24%.
