Long-form storytelling

For Square Loans and Funding testimonial projects, I led narrative strategy, seller casting, interviews, and wrote profiles and case studies for the Square blog. This work also included partnering with art directors, PMM, and external photographers to create compelling stories. 

CASE STUDY 1

Tokyo Lamington expanded to a second location with a loan from Square.

CASE STUDY 2

Maison Leporem developed a ready-to-wear line with a loan from Square.