AAA Road trip campaign 2016
An integrated campaign with print, retail and digital components. Created the "Rule the Road" concept and executed it across posters, window clings, an email, a brochure, a magazine spread, web banners and more digital assets.
"Rule the Road with AAA"
Posters inside AAA branches
AAA Financial District branch window display
Brochure inside AAA branches
Spread inside AAA Member magazine, Via
Web banner