EXPERIENCE
Square | Senior Content Strategist, Square Banking 2017 to present
Lead writer for Square credit products: Square Loans, Credit Card, and Line of Credit
Editorial lead for the Square Banking newsletter
Bringing voice, tone, and humanity to banking products
AAA | Copywriter 2009 to 2017
Creative lead for social media, retail windows, and videos
Responsible for digital and print integrated campaigns from concept to execution
Champion for consistent brand voice and redefining the AAA brand for a younger audience
Work collaboratively with designers, creative director, and project managers
Kick-off, review/approve, and give creative direction to agencies and freelance writers/designers
Ogilvy | Copywriter 2007 to 2009
Clients: Barclays, Cisco, Mattel, San Francisco Public Library, Wells Fargo, and Yahoo!
Responsible for digital and print work
Adeptly juggled multiple brand voices and copy styles unique to each client
Worked closely with art directors, creative directors, producers, and account supervisors
EDUCATION
Savoir Plus – 2011 to 2015
Advanced classes in French grammar, conversation, and culture
All coursework in French
Academy of Art University
MFA, Advertising | Copywriting
Austin College
BA, Sociology and French
Institut Catholique de Paris
6-month immersion in French language and culture
All coursework in French
AWARDS
Fast Company Innovation in Design – 2020
Finalist, Best User Experiences category | Square Loans Paycheck Protection Program application
Branded Insurance Awards – 2015
AAA SF Giants campaign
Academy of Art University School of Advertising Spring Show – 2007
Bronze award, ambient category | Benjamin Moore campaign
LANGUAGES
English and French